Kellogg’s introduces jumbo-version cereal packs

US-based food manufacturing company Kellogg’s has introduced jumbo-sized packs of cereal brands as an anytime snacking option.

The new JUMBO SNAX product line includes Kellogg’s Froot Loops, Apple Jacks, Corn Pops–caramel crunch flavour and Kellogg’s Frosted Flakes-inspired Tiger Paws.

All the four varieties will be available in two options, notably a 12-pouch multipack with 0.45oz single-serve bags and a 6oz multi-serve resealable bag.

The items are already available in the cereal aisle at grocery, club, drug and convenience stores. Customers can also purchase the JUMBO SNAX products online.

Retail prices are expected to be in the range of $2.99 and $6.98, based on count and pack size.

Kellogg All Family Cereal marketing director Erin Storm said: “Kellogg’s cereals shine as stars of the breakfast table, but for many, morning isn’t the only time for cereal.

“With 30% of cereal eaten outside of breakfast, we believe Kellogg’s JUMBO SNAX make snacking easier and that each bite unleashes jumbo fun for the whole family.”

Kellogg’s focuses on producing cereal and convenience foods. Last year, the company registered net sales of nearly $13.6bn.

In November 2019, the Kellogg Company announced to expand the production capacity of its Pringles factory in Poland. The move involves an investment of around €110m and will help the company to meet the growing demand for Pringles products across Europe.

The plant is expected to start production next year.