Insects are a healthy and highly nutritious food source with high protein (twice as much protein as beef), fiber, vitamin, and mineral content. They are also greener, more sustainable alternatives to traditional animal protein sources such as beef, pork, and poultry, given that they emit fewer greenhouse gases and require less water and feed to produce.

The biggest challenge for insect-based food companies is to change consumer perceptions towards eating insects. According to GlobalData’s primary consumer research, just 21% of consumers globally perceive insect protein to have a positive impact on their health. However, rather than being in complete opposition to insect protein, it appears consumers are simply unaware of insect proteins numerous benefits. The majority of consumers (38%) say they are not familiar with insect protein and its benefits and a further quarter of consumers perceive it to have a neutral impact on their health.

Therefore, the onus is on manufacturers to better communicate the benefits of this alternative protein to facilitate its adoption into society. Insect protein manufacturers should shape their marketing and advertising strategies to position insect protein products as highly nutritious and eco-friendly alternatives to conventional animal-based protein sources. Companies should also look to promote the flavor appeal and versatility of insect protein. For example, brands can use familiar flavour combinations and promote insect protein as a means of boosting the protein content of smoothies and baked goods to facilitate the adoption of insect-based foods into society.

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