Kraft Heinz launches O, That’s Good! frozen pizza

Kraft Heinz has collaborated with Oprah Winfrey to launch O, That’s Good! frozen pizza, the third category from Mealtime Stories.

Mealtime Stories, which is a joint venture (JV) between Kraft Heinz and Oprah Winfrey, launched refrigerated soups and side dishes last year.

With no artificial flavours or dyes, O, That’s Good! Frozen Pizza will be available in four different varieties, including Pepperoni, Five Cheese, Supreme, and Fire Roasted Veggie.

Kraft Heinz Mealtime Stories head Christopher Urban said: “At Kraft Heinz, we understand that the trifecta of great taste, real ingredients and convenience in food options are nearly impossible to find.

“After the success of O, That’s Good! Refrigerated Soups and Sides, we wanted to bring excitement to the pizza category and give families even more delicious options to please everyone at the dinner table.”

O, That’s Good! Frozen Pizza will be available at grocery stores across the US for a suggested retail price (SRP) of $6.99.

Winfrey said: “Pizza is a favourite, fun and easy food to share with family and friends. I am always looking to add a nutritious twist to my foods, so we made part of the crust in my new pizza with cauliflower while maintaining that classic, cheesy pizza flavour you and your family love.”

In addition to pizza, the brand is also expanding its refrigerated soup and sides portfolio with Chicken With White & Wild Rice Soup, Roasted Corn Chowder, Sour Cream & Chive Mashed Potatoes, and Broccoli Cheddar Rice.

Kraft Heinz’s brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones, and Velveeta.