a2 Milk Company renews strategic arrangement with CSFA

a2 Milk Company and China State Farm Holding Shanghai (CSFA Shanghai) have extended their strategic arrangements for a further three-year period, starting from 6 December.

CSFA Shanghai has served as the exclusive import agent and partner for a2 Milk’s infant nutrition products into mainland China since their launch in 2013.

It also provides importation services, local market regulation consultation and product traceability quality control solutions for a2 Milk’s business.

a2 Milk Company managing director and CEO Jayne Hrdlicka said: “This important relationship with the very well-respected China State Farm Holding Shanghai has been growing for several years and we continue to value their very strong support of our China business with their deep local knowledge, capability and relationships within the China market.

“This signals a continuation of a very successful working relationship and partnership between the two entities.”

CSFA Shanghai general manager Zhao Qing Yong said: “China State Farm is delighted and honoured to continue our relationship and partnership with a company that has achieved such unique success in the China market, as together we bring the very high-quality infant nutrition to Chinese consumers.

“This renewal signals the strength of our long-term partnership and we look forward to the future with great excitement.”

a2 Milk also extended its long-term infant formula supply agreement with New Zealand-based dairy processing company Synlait in July.

The two companies entered an initial agreement on 23 August 2016, which included the supply of a2 Platinum infant formula and other nutritional products for a minimum term of five years, with a rolling three-year term from 1 August.

The main aspects of the revised agreement include a two-year duration extension, which introduces a new minimum term of five years ending 31 July 2023.