Cereal Partners Worldwide opens Nestlé cereal manufacturing facility in Malaysia

Cereal Partners Worldwide (CPW), the 50/50 joint venture between Nestlé and General Mills, has opened a new CHF35m ($37.77m) breakfast cereal manufacturing facility in Negeri Sembilan, Malaysia.

The facility will manufacture products under Nestlé brands such as Koko Krunch, Cookie Crisp, Honey Stars, Koko Krunch Duo and Milo, which will be marketed in Malaysia and the rest of Asia.

More than 50% of the breakfast cereals produced at the facility will be exported to Asian countries such as Singapore, Indonesia, Hong Kong, Taiwan, Pakistan, Bangladesh, Vietnam, Sri Lanka and Fiji.

The facility in the village of Chembong is expected to create 160 jobs over the next few years.

Nestlé Malaysia managing director Peter R Vogt said that CPW will now be able to provide Malaysian-made Nestlé breakfast cereals in Malaysia, while sourcing nearly 70% of its raw materials from within the country.

"Our new factory means we have moved from being an importer to an exporter of breakfast cereals in Malaysia," added Wen-Wen Paquette Wang, regional director for Cereal Partners Worldwide in Asia.

The new factory is an addition to Nestlé’s seven manufacturing facilities in Malaysia, and increases CPW’s plants to 17 globally.

Nestlé Malaysia is the company’s global Halal Centre of Excellence, providing policy guidelines, know-how and expertise on halal to other Nestlé centres worldwide.

The company’s Malaysian arm manufactures products under brands such as Milo, Nescafé, Maggi, Kit Kat and Nespray.

CPW, which began operations in 1990, sells Nestlé branded breakfast cereals in more than 140 countries outside North America.

It has a line-up of over 50 brands including the Fitness franchise, Cheerios, Chocapic and Nesquik.