Mars Joins Salt Reduction Programme

Mars Food US has signed the National Salt Reduction Initiative (NSRI) to cut US salt intake by 20% over the next five years.

Under the agreement, the food manufacturer will lower the sodium content in its Uncle Ben’s flavoured rice products by 25% over five years.

Other products, including flavoured rice, pasta sauce, simmer sauce and salad dressings, meet the NSRI’s sodium levels, the company said.

The NSRI, a New York City-led coalition of cities, states and health organisations aims to help food manufacturers and restaurants voluntarily reduce salt content in their products.

Virginia-based Mars annually generates global revenues of $28bn.