KIND Snacks founder invests in egg white protein snacks firm Quevos

KIND Snacks founder and executive chairman Daniel Lubetzky has reportedly invested in egg white protein snacks company Quevos, through his family office Equilibra Partners Management.

Lubetzky made the investment announcement on American Broadcasting Company (ABC) television show series Shark Tank.

Forbes reported that Lubetzky invested $200,000, in addition to another $200,000 as a line of credit for acquiring a 10% stake in Quevos.

Lubetzky said that the snack company registered a stellar growth of 400% in the 2019-2020 period and expanded its presence from 250 to 1,100 retailers, even in the pandemic.

Quevos was established in 2017 by childhood friends Zack Scheier and Nick Hamburger.

The company offers flavoured chips in four different varieties, including Sweet Barbeque, Cheddar, Quevos Rancheros, and Sour Cream & Onion.

The company claims that all its chip products are made using all-natural ingredients such as pea protein, avocado oil, and chia seeds, with each bag, said to provide nearly 10g grams of protein and 6g of fibre.

Additionally, the Quevos’ keto line is said to contain only 2g of net carbs a bag.

A portion of funding from Lubetzky will be used by Quevos for rebranding, which will see more colourful packaging to better stand out on shelves.

Lubetzky added that he will offer his experience, knowledge and insights from Equilibra’s other portfolio companies to further support brand growth.

Last February, Lubetzky invested $18m in US-based Greek yoghurt brand Ellenos, through Equilibra Partners Management.