Disney partners with Impossible Food to launch Impossible Burger in US

The US-based manufacturer of plant-based meat Impossible Foods has entered a strategic alliance with Disney Parks, Experiences and Products.

Disney has designated Impossible Foods’ Impossible Burger as the ‘preferred’ plant-based burger of Walt Disney World Resort, Disneyland Resort and Disney Cruise Line.

The company will launch Impossible Foods menu items at its Disney California Adventure Food & Wine Festival on 28 February.

Impossible Foods president Dennis Woodside said: “The millions of park-goers who visit Disney Parks and Resorts and sail on Disney Cruise Line each year, including those who are reducing their impact on the environment by eating less meat, will now be able to order the Impossible Burger and other delicious dishes made with our plant-based meat. We look forward to the exciting opportunities ahead with this new relationship.”

The items Disney will introduce include the Petite Impossible Burger with Guac and Pepper Jack Cheese at Avocado Time Marketplace, the Impossible Cheeseburger Mac & Cheese at Nuts About Cheese Marketplace, as well as the Impossible Meatball Submarine at Paradise Garden Grill.

Disneyland Resort culinary director John State said: “We’re always looking for ways to bring more flavour, innovation and creativity to the Disney dining experience and we’re delighted to include Impossible Foods in new dishes that our guests and fans are sure to enjoy.”

In September 2019, Disney announced plans to include plant-based food at all major quick and table service dining locations in its theme parks.

Over 400 plant-based items are available at Walt Disney World Resort in Florida. It plans to introduce many more at the Disneyland Resort in California in the first quarter of 2020.

The Impossible Burger reportedly contains no animal hormones or antibiotics and is kosher, halal and gluten-free certified.

Impossible Foods claims that its products use 96% less land, 87% less water and 89% fewer greenhouse gas emissions compared to beef.