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AsureQuality Food Safety, Biosecurity, and Quality Assurance Services

AsureQuality is a leading provider of food safety and quality assurance services to the primary production and food manufacturing sectors in Australia, New Zealand, the Middle East and Asia.

The company offers audit, inspection, and testing services along the supply chain for customers throughout these regions.

Its team of 1,800 experts at more than 100 locations throughout Australasia, Singapore, Saudi Arabia, and China, work alongside customers in more than 40 countries to assure the safety and quality of food being produced for millions of people worldwide.

Environmental and food testing services

AsureQuality utilises a network of international laboratories to offer a wide range of environmental food testing for processors, producers, and competent authorities in the environmental and human health sectors.

As a specialist provider of proficiency services and reference materials, it also offers analytical benchmarking to more than 750 laboratories in 80 countries, providing independent assurance of accuracy and reliability in test results.

In addition, AsureQuality’s web-based laboratory information system VirtualLabPlus™ offers clients remote access to results from anywhere in the world.

Analysis for food manufacturers

AsureQuality offers a comprehensive range of analysis for food manufacturers ranging from raw materials through to finished products.

Available testing services include:

  • Microbiology
  • Food nutrition
  • Genetically modified organism (GMO) and allergens
  • Food composition
  • Residues
  • Potable and process water
  • Export wine
  • Environmental contaminants
  • Physical and chemical contaminants
  • Laboratory proficiency
  • Imported foods

Food audit, inspection, and certification services

As  a  Conformity  Assessment  Body  that is 100%  owned  by  the  New  Zealand  Government,  AsureQuality offers independent and integrated audit, inspection, verification, and certification services to producers, processors, and retailers across the food and agricultural sectors.

The company’s portfolio of domestic and international accreditations demonstrates its trustworthiness and verifies its impartiality, competence, and consistency when it inspects, audits, and tests.

Certification services include:

  • The British Retail Consortium (BRC)
  • ISO 22000, ISO 9001, and ISO 14001
  • Safe Quality Food Institute (SQF), Coles, Water Quality Association (WQA), McDonald’s BidVest, Burger King, Subway, Costco
  • New Zealand Food Safety Authority (NZFSA) approved food control plans
  • CarboNZero
  • Linking Environment And Farming (LEAF)
  • AsureQuality Organic Standard
  • Wine Standard Management Plans

Food industry training programmes

As a recognised provider of industry aligned training, AsureQuality runs programmes designed by its own food safety experts to reflect current international food safety best practice and standards.

It constantly updates and expands its programmes in response to industry trends, customer issues, and legislative / international requirements.

Available training programmes span the meat, food, dairy, horticulture, agriculture, biosecurity, and apiary sectors.

Courses include:

  • Food Safety
  • Hazard Analysis and Critical Control Point (HACCP)
  • Auditing Skills
  • Meat Industry Standards
  • Dairy Heat Treatment
  • ISO 22000 Lead Auditor
  • Animal Welfare
  • BRC

Product traceability and transparency

AsureQuality offers consumers food transparency programme AQ Assured™ (formerly inSight).

In partnership with traceability software Authenticateit™, AQ Assured™ provides an innovative way of building consumer confidence by providing shoppers with third party verified information about the products they are about to buy.

AQ Assured™ products undergo a supply chain risk assessment, resulting in verified product history and claims that can be accessed by scanning the product code with a mobile phone.

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Press Release

Do You Need a Costco Audit?

If you are a food manufacturer looking to supply to Costco then you will be subject to its food safety expectations and audit needs. 

AsureQuality Ltd

Private Bag 14946




New Zealand

+64 9 573 8000 0508 00 11 22 (freephone) +64 9 573 8001 0508 00 11 33 (freefax)

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Press Release

7th December 2017

 AsureQuality is now offering a faster method for detecting Salmonella, Listeria spp, and Listeria monocytogenes in one day.

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30th November 2017

AsureQuality’s new Food Fraud course is designed for anyone who is involved with prevention of food fraud activities at their workplace.

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23rd November 2017

If you are a food manufacturer looking to supply to Costco then you will be subject to its food safety expectations and audit needs. 

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30th July 2015

AsureQuality and Ubiquitome have agreed to collaborate on trialling mobile molecular testing for applications in food and primary production sectors.

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18th December 2014

The China Food and Drug Administration and the New Zealand Ministry for Primary Industries (MPI) have partnered to create a scholarship programme for Chinese food safety officials.

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15th December 2014

New Zealand Government-owned AsureQuality and PwC's New Zealand and China firms are cooperating with China's largest agricultural and food products supplier COFCO to improve China's food safety and quality.

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10th January 2011

AsureQuality, a New Zealand government state-owned enterprise, has established AsureQuality Singapore to support and grow its customer base in the Asia and Middle East region. Its 5,000ft² laboratory facility offers both food chemistry and microbiology testing with an emphasis on dairy nutri

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23rd November 2010

AsureQuality has re-opened its newly refurbished Auckland laboratory in Lynfield, following substantial renovations to extend its testing capability. The Auckland laboratory is part of AsureQuality's laboratory and diagnostics division, which employs a total of 403 staff across seven la

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14th November 2010

The New Zealand Food Awards have recently been presented at a gala dinner at the Langham Hotel in Auckland. Among the winners of the night was Kaweka Foods, who won the New Zealand Food Safety Authority Operations Innovation Award and the AsureQuality Food Safety Award for its lamb shank with ros

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11th November 2010

For the second year in a row AsureQuality has taken first place in the Public Services/SOE category at the annual CRM Contact Centre Awards, held at Auckland SKYCITY Convention Centre on Friday 24 September. AsureQuality has been a finalist in these awards since its first participation

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3rd November 2010

AsureQuality has opened a new export wine certification laboratory at its Auckland facility following formal recognition by the NZFSA to analyse wine destined for the EU. The laboratory is part of the recent 819m² refurbishment at the Lynfield site. Dubbed the 'wine cellar' because

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3rd November 2010

AsureQuality is delighted to announce the appointment of two new members to its board of directors. Janine Smith has been appointed chair to replace John Spencer, who retired on 31 October at the end of his term to focus on his role as chair of Kiwi Rail. Hamish Stevens joins AsureQuali

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Regional Offices

AsureQuality Ltd

Private Bag 14946




New Zealand

+64 9 573 8000 0508 00 11 22 (freephone) +64 9 573 8001 0508 00 11 33 (freefax)

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