With consumers feeling more responsible for their food consumption choices, chocolate products inspired by the “better for you” movement are gaining momentum.

And as more consumers look beyond the sensory indulgence element of chocolate, healthy chocolate alternatives enhanced with nutritional benefits are grabbing consumer’s attention. Brands are trying to become more functional with their confectionery products by enriching them with extra fiber, protein, vitamins, and also higher cocoa content, known to reduce the risk of cardiovascular diseases.

The demand for such healthier alternatives is evident, given that according to GlobalData’s 2017 Q1 global consumer survey, over two thirds (69%) of consumers globally find food and drink products that have been fortified with added nutrients to be somewhat or very appealing.

Capturing the demand for healthy fortified chocolate products, chocolatiers are also tapping into the superfoods craze, bringing superfood-infused chocolate combinations such as ginger, acai, and turmeric based chocolate bars.

Overall, the rise in “healthy indulgence” chocolate products has allowed consumer to feel good about the products they consume without compromising on the sensory-satisfaction appeal.