Naya Plans US Expansion

Naya Spring Waters plans to launch recycled polyethylene terephthalate (rPET) bottles in New York this month.

The company, which introduced its 50% rPET bottles in July, plans to roll out the 100% rPET bottles in the rest of North America in early 2010.

According to Naya’s estimation, the packaging industry could annually save 715,000 barrels of virgin plastic if 10% of the US beverage industry goes to 100% rPET.

Naked Juice, a subsidiary of PepsiCo, is using post-consumer recycled PET for its 32oz plastic bottles.

Coca-Cola has also started the global rollout of its PlantBottle, which contains up to 50% recycled materials.