Vegan snacks maker Rule Breaker secures investment from Bimbo Ventures

Plant-based snacks manufacturer Rule Breaker Snacks has secured an investment from Bimbo Ventures, the venture capital unit of Mexican baking company Grupo Bimbo.

The size of the investment made has not been disclosed.

Established in 2015, Rule Breaker Snacks’ product portfolio includes soft-baked products such as deep chocolate brownies, birthday cake blondies and (nut-free) p’nutter chocolate chip blondies.

The company said that all its snack products are vegan, kosher, non-GMO, and free from the top 11 allergens, including gluten, nuts, dairy, eggs, sesame, soy and wheat.

All Rule Breaker Snacks are said to feature chickpeas as the first ingredient and contains protein and fibre.

The company recently expanded its portfolio with the addition of a limited-edition seasonal flavour called mint chocolate brownie bites.

Rule Breaker Snacks currently retails at more than 2,500 locations across the US, as well as online and speciality channels.

The investment by Bimbo Ventures is said to be the first external funding secured by Rule Breaker Snacks, which intends to use the money to finance its future expansion.

Rule Breaker Snacks founder Nancy Kalish said: “It has been an amazing journey for us over the past few years, and we have so many great things on the horizon.

“We are thrilled to have Bimbo Ventures behind us to help drive future growth and opportunity for Rule Breaker Snacks!”

Last year, Grupo Bimbo expanded its presence in Kazakhstan by establishing a joint venture (JV) with Food Town.

Food Town is the exclusive buns supplier and franchisee of McDonald’s in Kazakhstan.