Snacks maker Second Nature Brands unveils new Innovation Center in US

US-based snacks and treats producer Second Nature Brands has opened its new Innovation Center in Michigan to fast-track new product development.

The new facility at the company’s Sanders Factory in Clinton Township will be used for research and development activities for all its growing family of brands, including Kar’s Nuts, Second Nature Snacks, and Sanders Chocolates.

Second Nature Brands CMO Jennifer Bauer said: “The new Second Nature Brands Innovation Center will further accelerate our innovation and product development process, enabling us to formulate and launch new products faster than ever.

“In this new Innovation Center, our team of diverse and experienced food scientists are focused on developing innovative snacks and treats products in the growing Better-for-You and Permissible Indulgence spaces.”

The centre has a research and development lab, a sensory research facility, and a temperature-controlled product storage area, which will enable the company to develop, consumer test and quickly iterate new product innovation.

Additionally, the Second Nature Brands team at the centre will collaborate with retail customer partners for developing new products that meet emerging market requirements.

Second Nature CEO Victor Mehren said: “Innovation has been part of our DNA for over 100 years and is still thriving today.

“From our high-capacity, single batch kettle-cooked caramel making process, to pioneering Kar’s Sweet ‘N Salty Mix, we are inspired every day to explore new technologies and to find product opportunities.

“With the launch of our Innovation Center, we are investing in tools and resources to explore a broader universe of new products.”

Second Nature has an extensive distribution network across the US and a growing presence in the direct-to-consumer e-commerce segment.