Givaudan opens laboratory and office facilities in Pakistan

Flavouring company Givaudan has opened laboratory and office facilities in Pakistan, as part of its 2020 strategy to invest in high-growth markets.

The 800m² new facility in Karachi will increase Givaudan’s regional capabilities in beverages, snacks and sweet goods industries. The company will also be able to offer flavour application services for all sectors.

Givaudan chief executive officer Gilles Andrier said: "This investment reflects Pakistan’s importance to Givaudan and our commitment to further expand our existing market-leading position.

"With a population of 200 million and strong growth potential, Pakistan fits with our overall 2020 strategy of investment in high growth markets."

Givaudan claimed that customers will benefit from a quicker response to their requirements, as well as have access to Halal-compliant international flavour profiles, and its capabilities and training for local technologists and manufacturers.

Givaudan flavours commercial director for Pakistan Faizan Kalim said: "This demonstrates our ongoing commitment to our regional and local customers to meet the growing needs for innovative products and great taste experiences."

The company recently opened offices in Guatemala, Ivory Coast and Algeria.

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Image: The 800m² new facility will bolster Givaudan’s capabilities in beverages, snacks and sweet goods in Pakistan. Photo: courtesy of Givaudan.