Algatechnologies introduces natural liquid diet supplement

Algatechnologies, an Israel-based manufacturer of natural astaxanthin, has partnered with Novel Creation to develop Maximum Red Alga, a liquid dietary supplement of natural astaxanthin.

Astaxanthin, a natural red pigment and a potent antioxidant, offers several health benefits, including the prevention of disorders related to sports activities and the maintenance of cardiovascular and skin health.

According to the company, AstaPure 10% astaxanthin oleoresin has been used as the primary active ingredient to develop the new product.

The technology allows oil-soluble ingredients, such as natural astaxanthin, to be incorporated into water-based formulations, while simultaneously retaining the natural properties of these ingredients.

Algatechnologies director of marketing and sales Efrat Kat said that the new liquid formulation is an ideal solution for people suffering from digestive system absorption problems or for those who have difficulties in swallowing capsules and pills.

The product, produced and marketed by Novel Creation, is available at all pharmacies, drug store chains and health food stores in Israel, and will be rolled out in the US and Europe next year.