Nestlé launches KitKat Senses box in UK and Ireland

Swiss food company Nestle has expanded its confectionary range by introducing new KitKat Senses boxes in the UK and Ireland market.

KitKat Senses box will feature a collection of three chocolate flavours, including hazelnut, double chocolate, and salted caramel.

Beginning from this week, KitKat Senses will be available in the UK and Ireland market in two varieties, which includes a mixed box that contains all three flavours as well as a hazelnut-only box.

It is reported to be the second chocolate product from the Swiss firm introduced in the UK and Irish market this year.

Nestle had introduced the Les Recettes de L’Atelier range last month.

Nestlé UK confectionery marketing director Alex Gonnella said: “We know our consumers want something special when they buy confectionery and it’s exciting to bring in these new indulgent KitKat chocolates.

“KitKat Senses is a more premium format that gives people the opportunity to enjoy their favourite KitKat in a different way, it’s ideal for sharing with friends and family, looks great on the table and makes a perfect gift.

“We are very proud of these new chocolates, they taste fantastic and come in flavours we know consumers love.

“As with the introduction of Les Recettes de L’Atelier, this is another example of us developing a new, innovative product that gives consumers a more luxury option.”

The new KitKat Lemon Drizzle was also launched exclusively at Asda with plans to roll out across the nation later this year.