Mondelēz’s chocolate brand Milka joins Cocoa Life programme

Global confectionery company Mondelēz International (Mondelēz) has included the Milka chocolate brand into its sustainable cocoa sourcing programme Cocoa Life.

The programme was created by the confectionery company in order to help and improve the living conditions of more than 200,000 cocoa farmers and around one million people in cocoa farming communities across the globe.

Beginning in August this year, Milka bars sold across Europe will have a new packaging with the Cocoa Life logo.

By the end of next year, Mondelēz intends to include the entire European chocolate portfolio of Milka in the programme.

Mondelēz Europe executive vice-president and president Hubert Weber said: “We’re extremely proud to see Milka, our largest chocolate brand in Europe, join Cocoa Life.

“We’re seeing great success with the programme and, with this move, we’re taking another big step towards our goal of reaching 200,000 farmers and one million people by 2022.”

Milka will be joining Mondelēz’s other brands that are already part of Cocoa Life programme, including Cadbury Dairy Milk available in Australia, Canada, New Zealand, the UK and Ireland, Côte d’Or in Belgium, the Netherlands and France, Freia and Marabou in the Nordic region, and Oreo cookies across Europe.

Weber added: “As one of the world’s largest chocolate manufacturers, we reach millions of consumers with brands such as Milka.

“We want to use this scale to drive positive change for the communities on which we depend and to work with farmers so we can continue to build strong relationships for the long term. Now more than ever, our consumers care about their food and want to know that what they’re eating is sustainable.”