Mondelēz International’s Snackfutures invests in food-tech startup Torr

Mondelēz International’s innovation and venture hub SnackFutures has made an undisclosed seed investment in Torr, an early-stage Israeli food-tech company.

Founded by food scientists and culinary experts Gil De Picciotto and Yoel Benesh, and Roy Naaman, Torr combines real, simple ingredients using its proprietary technology to offer multi-textural, sensorial experiences.

SnackFutures’ investment in Torr was also supported by The Kitchen Hub, a food-tech incubator powered by Strauss-Group.

Mondelēz International Research, Development & Quality executive vice-president Rob Hargrove said: “Our investment in Torr validates Mondelēz International’s venture approach that began almost two years’ ago with the launch of our SnackFutures model.

“Ventures and partnerships with new, innovative organisations enable us to secure future growth, and we will continue to expand our SnackFutures approach into new markets in the future.”

The investment in Torr is the result of the previously announced collaboration between SnackFutures and The Kitchen Hub.

The Kitchen Hub was established in 2015 as a part of the Israel Innovation Authority’s incubators programme and is currently owned by Strauss Group.

Torr CEO Roy Naaman said: “Through The Kitchen’s and SnackFutures’ investment, we have the opportunity to accelerate our technology platform and expand its application

“We are committed to developing innovative products that are based on simple and healthy ingredients you can see and taste for consumers around the world.”

Last April, Mondelēz International made a minority investment in US-based snacking company Hu Master Holdings.

The deal marked the second investment made by the confectionary giant as part of its SnackFutures venture hub.