Modern Meat signs deal with Grey Jay to boost presence in Ontario

Canadian plant-based meat manufacturer Modern Meat has signed a distribution agreement with Grey Jay Sales and Distribution to bolster its presence in the Ontario market.

Under the agreement, Grey Jay will market and distribute the product portfolio of Modern Meats plant-based meat products to its retail partners across Ontario.

Modern Meat hopes that the new partnership would create a significant impact on the company’s direct store delivery and on-shelf availability in the province.

Modern Meat CEO Tara Hadadd said: “The addition of Grey Jay as a channel partner further strengthens our commitment to increasing the accessibility of our plant-based meat.

“Expanding our distribution network throughout Ontario is key to our growth and partnering with Grey Jay provides us with access to a network of over 400 retailers.

“We expect the addition of Grey Jay to accelerate the interest in our plant-based meats. Consumer demand is high, and we remain committed to growing the network of where our products are offered with the goal of becoming the meat alternative of choice in Canada.”

Grey Jay has been delivering local and speciality products to national food chains across Ontario. Its client base includes companies such as Blue Diamond Almonds, Haribo, Olive Garden, Grimm’s Fine Foods, Clif Bar, and illy.

Grey Jay CEO Laura Ender said: “We pride ourselves in representing brands that are innovative and offer something unique to our valued list of retailers.

“We feel that Modern Meat fills a gap that has not been claimed in the food market by focusing on high-quality ingredients that are vegan and ‘Good for You’.

“Our retail partnerships include some of the largest grocery stores in Canada and our goal is to elevate the Modern Meat brand in this category.”