Swiss flavours and fragrances manufacturer Givaudan has opened its technical and commercial centre in Casablanca, Morocco.

With the capacity to offer a wide range of flavour applications, the Moroccan facility will serve customers in the savoury, beverages, sweet goods, dairy and snacks segments.

Built with an investment of CHF1.2m ($1.2m), the 600m² facility integrates application labs with specialised technologies, along with commercial spaces to enable customers to experience the taste and smell of the new applications.

Givaudan Flavour division president Louie D’Amico said: “Our new centre in Casablanca will enable Givaudan to meet the evolving needs of our food and beverage customers for innovative taste and flavour solutions.

“Through our local presence, customers will benefit from a faster response, as well as access to a wider range of Givaudan’s global capabilities in flavours and extracts.”

“Through our local presence, customers will benefit from a faster response, as well as access to a wider range of Givaudan’s global capabilities in flavours and extracts.”

The facility is part of the Givaudan’s 2020 high growth markets strategy and its commitment to the Maghreb and West Africa regions.

Strategically situated in Casablanca, the technical and commercial centre is expected to further strengthen Givaudan’s presence in Africa and the Middle East, as well as serve as the international hub and platform for the rest of the region.

The centre will cater to customers in Algeria, Morocco, Tunisia, Senegal, Malta, Ivory Coast and Guinea, with additional support for creation from the firm’s Flavour Development Centre in Dubai and regional innovation centres in the Netherlands and Switzerland.

Givaudan EAME commercial head Henning Hartnacke said: “By bringing innovation capabilities, consumer understanding and advanced flavour technology to Morocco, Givaudan is demonstrating our commitment to be closer to our customers and strengthening our presence in Africa and the Middle East.”