Firmenich opens Culinary Discovery Center in Thailand

Swiss fragrance and flavour company Firmenich has opened its new Culinary Discovery Center (CDC) in Bangkok, Thailand.

The facility has been developed by the company in order to provide a platform for its chefs, flavourists and food technologists to work with customers to shape the future of food.

The company’s president Chris Millington said: “This investment reflects South East Asia’s importance to Firmenich as both a strategic growth region, as well as a Savory hub for Firmenich.

“Putting our innovation to work, our chefs are dedicated to creating authentic, great tasting, nutritious products from smart proteins all the way to sugar, salt and fat reduction, in close collaboration with our local and regional customers.”

Firmenich’s centre will focus on the development of innovative culinary solutions for various food sectors including savoury, sweet goods and beverages, and serve its consumers in Southeast Asia as well as other parts of the globe.

The company also launched ‘Culinary Anthropology’, an approach that aims to develop new savoury products by working with customers through creative ideation and rapid-prototyping. The concept will be incorporated at the CDC, as well as across the Southeast Asian region.

With its Culinary Anthropology sessions, Firmenich intends to take its customers through a series of exercises that have been designed to stimulate creative thinking and generate innovative business ideas.

Firmenich Southeast Asia Flavours vice-president Ed Alejandrino said: “Sharing a great taste experience forms a bond between people, across cultures and languages, it gives us stories and moments of happiness with our family and friends.

“We look forward to welcoming our customers to our CDC, an inspiring space that will open their eyes, taste buds and mind to new possibilities.”