DMK to offer food products with reduced sugar levels

German dairy company DMK Group (DMK) is planning to reduce sugar levels across its Milram range of products in response to consumer demand.

The company has introduced new food and drinks products containing less sugar under its flagship brand Milram as part of the initiative.

These include Milram Buttermilch Drink Grapefruit-Aronia (buttermilk with grapefruit and aronia) and Milram Buttermilch Drink Johannisbeere-Granatapfel (buttermilk with currant and pomegranate), as well as Milram Feine Quarkcreme (fine quark cream) in raspberry, tangerine and mango flavours.

The company also stated that its Milram Skyr Drinks are intended provide ‘a lot of protein and little fat’, in addition to their comparatively low sugar content, in order to tap into growing customer demand.

DMK Group COO business unit brand Matthias Rensch said: “At DMK, we develop new concepts and products that meet consumers’ needs and help them lead a balanced life.

“As a leading food manufacturer, we focus on customer-oriented approach in order to offer dairy products that consumers are looking for on the refrigerated shelves.”

DMK explained that consumers are increasingly adhering to health-conscious diets and preferring products with less sugar content.

The German firm intends to introduce additional low-sugar food products under the Milram range in future.

Rensch further added:  “This year and next year, we will gradually reduce the added sugar so that consumers can get used to having less sugar.

“This is very important: we compensate for the lower sugar content not with sweeteners or sweetener-based aromas, but with milk and yoghurt.

“After all, the brand represents natural, genuine enjoyment. Apart from this, consumers are increasingly interested in a shorter list of ingredients.

“Clean and clear labels are a big topic.”

DMK processed 8.1 billion kilograms (kg) of processed milk last year and is currently one of the largest suppliers of the product to the German food retail industry.