Global ingredients distributor Barentz International has announced the expansion of its activities in the food segment by entering a joint venture (JV) with flavourings and ingredients producer and supplier TasteStrik.

Established in 1991 and located in Eemnes, the Netherlands, TasteStrik is a Dutch family business that supplies flavourings and ingredients to the bakery, cereal, chocolate, confectionery, culinary, dairy and speciality foods industry.

The JV is expected to support the Barentz strategy to deliver solutions for taste concepts from diverse sources, as well as offering TasteStrik the knowledge and expertise of its global network.

Barentz CEO Hidde van der Wal said: “This is where we bundle all expertise and skills we have throughout our organisation to devise and implement innovative and suitable solutions. TasteStrik’s sophisticated application lab in Eemnes will be a valuable addition to our global network of 15 labs with 50 food engineers.

“We do indeed share a similar corporate culture, and Robert Strik will continue to lead TasteStrik© as its managing director, thus ensuring continuity.”

The JV is expected to support Barentz’ efforts to offer a broad portfolio of quality ingredients in the life sciences industries.

Additionally, both companies have agreed to support their customers in developing ideas and solutions through their network of specialised labs.

TasteStrik managing director Robert Strik said: “This is a promising joint venture, where both parties will immediately benefit from each other’s strengths. For TasteStrik, and for me personally, the customer-centred and entrepreneurial spirit of Barentz are of decisive importance.

“We are a family business with an extraordinary passion for taste. We see the same attitude at Barentz, along with the shared will to always strive for better solutions.”