Avara Foods invests in Hereford facility to increase production capacity

Avara Foods, UK, has made an investment in its manufacturing facility located in Hereford, England, to improve production capabilities.

This £6.5m investment is part of a company-wide investment programme, focusing on improvements in factory technology and facilities, as well as worker pay and development.

Avara Foods chief commercial officer Chris Hall said: “Our Hereford operations have been key to the company’s wider success and will be for the foreseeable future.

“The site undertakes a significant amount of specialist processing and directly supplies some of our biggest customers. This investment is all about making sure this site is fit for the future and cements our place as the city’s largest employer. We’re looking forward to celebrating more successes in Hereford over the coming years.”

Avara Foods has invested in new technology that has increased the production capacity of the facility by 100,000 chickens per week. This technology is also expected to bring new job opportunities for individuals with appropriate operational skills.

The company said that its previous investment in the Hereford site made it one of the UK’s most advanced food manufacturing sites. It will also provide a range of training and development opportunities for the employees working at the facility.

Avara Foods Hereford site manager Richard Walden said: “Improving our operating infrastructure, increasing productivity and raising pay will improve efficiency, retain our valued colleagues and help make sure we are a sustainable business for the long term.

“We offer a great range of employee opportunities, ongoing development and training, and we’re excited to welcome new colleagues to our team.”