Accenture to support Hershey’s growth plans

US-based snacks manufacturer The Hershey Company has selected Accenture to implement SAP S/4HANA in order to streamline manufacturing, as well as supply chain processes and gather real-time customer insights to make informed decisions.

With the new initiative, the snack maker intends to speed-up revenue-generating innovation to drive the company’s growth.

The Hershey Company chief product supply and technology officer Terry O’Day said: “Our collaboration with Accenture will enable us to increase competitive advantage and support our growth ambition through greater collaboration and innovation, as well as service delivery built around the needs of our customers.

“We selected Accenture for its understanding of our industry, technology credentials and proven track record in delivering enterprise transformation at scale.”

The project is said to be part of Hershey’s strategy to further enhance its snacking products range, as well as expand its margins.

Hershey confectionary portfolio includes brands such as Reese’s, Kit Kat, Jolly Rancher, Ice Breakers, and SkinnyPop.

Accenture is a global management consulting firm, which provides a wide range of professional services to its clients.

Accenture Consumer Goods and Services practice managing director Richard Simon said: “Implementing SAP S/4HANA as part of this transformation initiative is a further demonstration of Hershey’s commitment to becoming a truly modern enterprise that puts the consumer first.

“We are focused on helping Hershey bring innovation to market, maximise its business performance and operate even more efficiently.”