Dutch firm Barentz acquires Leipurin’s meat unit in Finland
Dutch food ingredients company Barentz International has acquired Leipurin’s meat unit in Finland, in order to further expand its meat industry product range.
With this acquisition, Barentz expects to enhance its ingredient portfolio committed to the meat industry and strengthen the company’s market share in the Nordic region.
Barentz International CEO Hidde van der Wal said: “The acquisition of Leipurin’s meat industry unit fits well into Barentz's strategy to grow our market share in the meat industry.
“It will not only increase our customer base but also expand Barentz’ ingredients portfolio with several interesting product ranges, for example, a nice collection of natural and organic ingredients.”
Barentz entered the Finnish market in 2014 with the acquisition of MP-Maustepalvelu and the company has since held a significant market share in the country’s ingredients sector.
Maustepalvelu managing director Mikko Salonen said: “We have been cooperating with Leipurin for several years, and with food solutions for the meat industry being Maustepalvelu’s main business, the takeover of Leipurin’s meat unit was a natural move, securing our position on the Finnish market.
“We are also looking forward to continuing our good cooperation with Leipurin in Leipurin’s main sector bakery blends.”
On the other hand, Leipurin’s Finnish customer base will benefit from the creative technologists at Maustepalvelu’s concept and application centre, which offers customised innovative food solutions to the meat industry.
Image: Barentz International acquires Leipurin’s meat industry unit in Finland. Photo: courtesy of Barentz.