Sun Branding Solutions buys food specification software business

Sun Branding Solutions, a global brand lifecycle management agency, has acquired food specification software business FoodSpecifications.com, for an undisclosed amount.

The newly acquired tool collects, manages and distributes product information such as specification details, nutritional data and packaging information.

It complements Sun Branding Solutions’ existing legal, regulatory and packaging technology services.

FoodSpecifications.com is offered as a cloud-based subscription model, with information embedded in the software available over the web.

Its delegation capability extends through multiple tiers in the supply chain for raw materials and packaging, allowing traceability and speed of communication.

Sun Branding Solutions business unit director Darren Heathcote said that the company is excited to add FoodSpecifications.com to its portfolio of legal, packaging innovation, and ODIN artwork management solutions.

"Our combined complementary expertise means we are uniquely placed to offer clients a compelling holistic solution for any of their needs associated with launching products, regardless of their position in the supply chain."

Heathcote added, "The recent horsemeat scandal has shown how complex the challenges of managing the supply chain can be, and FoodSpecifications.com’s ability to delegate responsibilities will provide a beneficial solution to this.

"The demands on the food retail industry are evolving faster now than at any time in the past and the need to maintain and easily provide accurate product data has never been greater."

ODIN, part of the Sun Branding Solutions portfolio, is an online brand management tool to manage the packaging launch process for retailers and brands.

It brings together all project contributors under a single roof to deliver new product launches at a greater speed and a lower cost.

Headquartered in Bradford, UK, Sun Branding Solutions is the branding division of Sun Chemical Corporation. It provides services across the entire packaging launch process, including branding technology, packaging development, creative design, design realisation and labelling accuracy.

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Image: FoodSpecifications.com adds to Sun Branding Solutions’ existing portfolio of legal, packaging innovation, and ODIN artwork management solutions.