Stoats porridge products secure listing with Booths and Tesco

Scottish porridge producing company Stoats’ Porridge Oat Bar Multipacks has secured listing with UK supermarket chains Booths and Tesco.

The Orange and Dark Chocolate, Raspberry and Honey, and Apple and Cinnamon variants of the Porridge Oat Bar Multipacks are already available in 31 Booths stores.

Launched earlier this year, the brand’s Orange & Dark Chocolate Bars variant has been listed for the first time with a major retailer such as Booths.

Stoats managing director Tony Stone said: "The listing at Booths also gives our product great exposure in the North West of England and we’ll be supporting the launch of the multipacks within Booths stores throughout March with sampling activity."

The brand has been listed with Booths after Tesco increased the distribution of its Blueberry and Honey, Raspberry and Honey, and Apple and Cinnamon Porridge Oat Bar Multipacks from 404 to more than 850 of its retail stores across the country.

Stone added: "The increased distribution across Tesco stores is another great milestone for us."

Tesco buying manager Gwilym Jones said: "The Stoats Multipack range was originally bought by our local buying team for our Scottish customers, but we have now increased distribution across the rest of the UK on the back of a strong performance.

"During a deep dive into our ranges in 2015, the insight showed that our customers love the natural ingredients and great taste of Stoats’ products, and there is a high repeat purchase due to the quality of their products.

"We have therefore increased the listings of the Stoats Porridge Oat Bar Multipacks in the UK to all of our biggest stores."

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Image: Stoats’ Porridge Oat Bar Multipacks have been listed with Booths and Tesco. Photo: courtesy of Stoats.