Hellmann’s introduces new ketchup in US

Unilever’s mayonnaise brand Hellmann’s has introduced its first ketchup product in the US called Real Ketchup.

Hellmann’s ketchup has reportedly been produced using six simple ingredients and sweetened with honey.

The six ingredients are tomato puree, white wine vinegar, spices, onion powder, salt, and honey, with the latter being added as a substitute for high-fructose corn syrup.

Hellmann’s marketing director Russel Lilly said: “Over time, food has continued to evolve and it’s time for ketchup to evolve too.

“We saw this as an opportunity to elevate an American staple by stripping it down to only the most essential ingredients. We’re giving people a choice when it comes to feeding themselves and their families with a brand they know and trust.”

Hellmann’s claims that its Real Ketchup contains no artificial ingredients or preservatives, and uses non-GMO sourced ingredients.

The new Hellmann’s Real Ketchup will be available in 14oz, 20oz and 32oz bottles, and will retail across the US market as Best Foods.

Unilever offers a wide range of products in the US market and its band portfolio in the country includes Knorr, Lipton, Magnum, Popsicle Talenti Gelato & Sorbetto, Ben & Jerry’s, TAZO, Pure Leaf, and I Can’t Believe It’s Not Butter!.