Beston Global Food signs manufacturing agreement with Soulfresh

Australia’s Beston Global Food Company (BFC) is set to enter the vegan and vegetarian markets, with the signing of a contract manufacturing agreement with Soulfresh.

The companies will produce plant-based meat alternatives and vegetarian products.

Some products have already been launched in major supermarkets under the ‘Eaty’ and ‘Wildly Good’ brands.

Beston Global Food Company CEO Jonathan Hicks said: “The partnership between BFC and Soulfresh came about as a result of Soulfresh recognising the breadth of our capabilities and cutting-edge food technology which has been developed at Provincial Food Group since BFC took 100% control of this business in August 2018.

“With Australia projected to continue as the third-fastest-growing Vegan market in the world, both companies have an aligned vision.

“BFC aims to provide natural and verifiably safe food and beverages to global markets so consumers can make healthy choices.”

The products were launched into independent supermarkets in Australia and New Zealand.

Coles supermarket has agreed to stock products across all its stores in Australia, and soon they will also be available at Woolworth stores.

Soulfresh CEO Didi Lo said: “The Eaty range of vegan recipes have the same amount of protein as meat equivalents, which will no doubt be very appealing to the large number of Australians, not only Vegans and Vegetarians but also people who opt to go ‘meat-free’ at least one day a week.

“Both BFC and Soulfresh are taking their beliefs and purpose forward to create a better future for all, not just a few.”