Case Study: Crafting a Solution for Sierra Nevada Brewing
In January 2012, Sierra Nevada Brewing Co's founder Ken Grossman decided to expand the company’s operations to the US East Coast.
Founded in 1980, this California-based company is one of America’s premier brewers. After years of expansion, Sierra Nevada is one of the world’s most recognised beer brands.
However, expansion has not come without cost. The company has been nearing capacity for years and demand for its popular beers has shown no signs of slowing. In addition, freight costs to both the East Coast and Europe have continued to increase.
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