"Flavour is of central importance for the lasting success of food products", says Dr Alexander Hässelbarth, CEO of FlavoLogic, based in Munich, Germany. "If the flavour quality does not meet consumer expectations, the consumer will not buy the product again, regardless of price and product image."
FlavoLogic is a highly specialised consultancy and service company with the motto ‘flavour can be measured – take advantage of that’. True to this motto, Flavologic offers consultancy to the food industry, leveraging their experience in this area, their background in chemistry and special analytical techniques. Important topics that are often discussed include the generation of fresh and authentic flavour notes in processed food products and the removal of off-flavours.
As flavour topics are crucial at any stage of a product’s life time, FlavoLogic supports its customers in the development of products or processes, during productivity programmes and in quality aspects.
The approach of the FlavoLogic team relies on an evaluation of all relevant factors to a flavour topic, such as ingredient quality, production process, packaging, storage, etc. With a molecular understanding of flavour-relevant processes at these stages, Flavologic can develop solutions. Sensory and instrumental flavour analyses are used as helpful tools and if need be are implemented at the customer’s site.
FlavoLogic acts in a network of various well-selected partners – each of them contributing crucial elements to a specific task.
Key contacts are Dr Alexander Hässelbarth and Claudia Geyer, with whom the customers can discuss their needs, taste products, visit factories or develop strategies.