TOMRA Sorting has appointed Thomas Molnar to the new position of Global Sales and Marketing communications director for its food sorting business.
In his new role, Mr Molnar will oversee all marketing communications and sales activity conducted worldwide by TOMRA Sorting Food.
He will be based at TOMRA Sorting Food’s headquarters in Leuven, Belgium, but will spend much of his time in the field, travelling to key regions to meet customers and discuss the challenges they face.
TOMRA has made the appointment as it looks to maintain and strengthen the position of its food business in America and EMEA, and emerging markets such as India, south and central America and Asia.
Mr Molnar, who is fluent in five languages, has a strong background in B2B international business development having lived and worked in 12 countries across three continents in a variety of service sectors, including tobacco, logistics, and information technology.
His role will be focused on supporting TOMRA’s growth strategy and ensuring the sales and marketing communication function within the company is agile and robust to meet future needs of customers.
Mr Molnar said: "TOMRA Sorting Food is the undisputed technology and market leader of the sector.
"It is in the middle of a very busy period, having completed a number of acquisitions in recent years, and is in a strong position to grow and take the next steps in further strengthening and growing its position globally and within new emerging economies.
"It is a crucial time for TOMRA Sorting Food and I am looking forward to the challenges which lie ahead.
"It is essential that we capitalise on the position we currently hold by continuing to innovate and invest in developing new food sorting technologies, which respond to ever-changing global societal trends.
"It is a company which has exceptional knowledge of its customers, enabling it to take a leadership position within the food industry. Now is a perfect time for me to join the TOMRA family."
TOMRA senior vice-president Ashley Hunter said: "We have appointed Thomas at this time in support of our growth strategy globally growing, leading and supporting our sales channels and ensuring they are equipped with the necessary skills, tools and knowledge as a partner in meeting the food industry sorting needs.
"Thomas has significant expertise across a range of areas in business-to-business development and has experience of working in different cultures and geographies, which will be extremely beneficial to us.
"We are excited about his appointment and look forward to his leadership of our sales and marketing communications organisation and our sales channels to serve our customers as true partners in providing sorting solutions that meet the needs of their businesses now and for the future."