Dutch company specialising in fries and potato products Farm Frites has been presented with a charity voucher worth €2,000 after winning The Golden Fry competition held by TOMRA Sorting Food.
The competition was held at Interpom Primeurs, an exhibition for the potato, fruit, and vegetable market in Kortrijk to celebrate the launch of the new TOMRA 5B, a state-of-the-art sorter for the vegetable, fresh cut, and potato processing industries.
The TOMRA 5B processed 20kg of French fries, which included one made of gold. The representative who came closest to correctly guessing the moment when the golden fry would be ejected was awarded the voucher.
Process Engineer at Farm Frites Ron Packbier entered the competition on behalf of the company. He chose UNICEF as the recipient of the charity voucher. The charity has distributed lifesaving aid to children around the world for almost 70 years.
Ron said: "In everything we do, we strive to contribute to a more sustainable environment, which also includes our children, who are our future. All children deserve a healthy life and we’re happy to be able to contribute to the good work that UNICEF does."
Sales Director EMEA at TOMRA Sorting Food Steve Raskin said: "We are very pleased that Farm Frites chose UNICEF as its charity because it’s a very worthy cause. We hope that the donation can contribute to a better world for children everywhere and give them the future they deserve."
The TOMRA 5B is the first of the next generation of innovative sorting machines. Steve added: "Recent developments in our technology result in more accurate decisions about the quality of the product. These technological advancements not only improve the quantity of food available, but they also maintain the high levels of quality expected by consumers who are increasingly interested in what they are purchasing.
"The TOMRA 5B boasts a powerful combination of exceptional features, state-of-the-art innovation and ease of use. It is a great addition to the TOMRA range, guaranteeing excellent results throughout the entire sorting process."