BENEO is using ISM 2016 in Cologne to showcase its new ISOMALT translucent gum coating technology for the first time.
This innovative coating process enables chewing gum manufacturers to create attractive products that deliver in terms of translucence and shine, while also maintaining stability throughout their entire shelf life.
The new coating has been made possible thanks to BENEO’s sugar replacer, ISOMALT, which is the only sugar replacer that crystallises translucently. This unique characteristic makes it the coating of choice for those producers looking to create shiny pellets with innovative visual effects.
The new technology allows multi-coloured gum centres to be coated in a crunchy and translucent way. High-quality colours and added print and sparkle effects are also possible and remain visible throughout shelf-life.
BENEO’s unique ISOMALT translucent coating technology offers new ways to create appealing gum products on existing production equipment. Gum coated with ISOMALT has a fine, delicate crunch, excellent flavour release and it is not prone to chipping or cracking during production or transport.
Marketing director at BENEO Thomas Schmidt comments: “The chewing gum market is in need of fresh ideas to re-ignite sales and BENEO’s translucent coating technology offers fantastic scope for new product innovation. Multi-coloured centres can be made visible, leading to new visual possibilities in the market that will create excitement for the consumer and manufacturer alike.”
Being one of the only sugar replacers derived from beet sugar, BENEO’s ISOMALT has a sugar-like, mildly sweet taste. It has received the European Food Safety Authority (EFSA) health claims for both its low glycaemic and tooth-friendly characteristics. Also, the US Food and Drug Administration (FDA) approved a dental health claim. Both are opening up further marketing opportunities for confectionery producers.
Technical samples will be available on BENEO’s stand (Hall 10.2 booth G77) at ISM, alongside market samples from the first manufacturers who have adopted this innovative technology.