SweeGen to introduce Bestevia Sweeteners in Asian market

US-based sweetener company SweeGen is all set to introduce its Bestevia stevia sweeteners in the Asian market.

An undisclosed food company from Asia is reported to have tested and selected SweeGen’s stevia sweeteners in its products.

As part of the deal, SweeGen has agreed to supply 20mt of Bestevia to the Asian food company on an initial basis.

SweeGen Natural Sweetener business director Katharina Pueller said: “The Asian market is of great strategic importance to SweeGen.

“These 20 tonnes represent the start of our exciting expansion into the Asian market.

“We are delighted to provide consumers with our healthier, non-GMO stevia sweeteners that taste like sugar.”

Using its industrial-scale production capabilities, SweeGen is reported to have initiated the process of delivering Bestevia sweetener to the Asian company.

The demand for the healthier sugar alternatives and artificial sweeteners in the Asian market is said to have increased due to an increase in the obesity and diabetes cases, while various countries across Asia are focusing on sugar reduction regulations and sugar taxes.

The sweetener products offered by SweeGen, including zero-calorie Bestevia Reb-M and Reb-D, are claimed to be clean, non-caloric, and offer a sugar-like taste.

Last August, SweeGen’s Bestevia Reb-M product also achieved the Non-GMO Project Verified status.