Niman Ranch partners with Chefs' Warehouse in US
Niman Ranch has partnered with Chef’s Warehouse subsidiary Allen Brothers to co-brand their natural beef.
The co-branded unveiling of ‘Allen Brothers All Natural Meats by Niman Ranch’ includes all fresh, upper choice and prime Angus beef.
A steak distributor and processor to restaurants and hotels, US-based Allen Brothers was acquired by Chefs’ Warehouse in 2013.
The new partnership with Allen Brothers and Chefs’ Warehouse will allow Niman Ranch to expand its distribution network across the country.
Allen Brothers and Chefs’ Warehouse protein executive vice-president John DeBenedetti said: “We have built our business distributing the finest products in the world to the top chefs in the country. Our relationships stand as a testament to our commitment to excellence.
“It is no surprise that Niman Ranch is our first-ever co-branded product to expand the excellence and strengthen this commitment.
The partnership will also expand consumer access to sustainably raised meat to restaurants.
Niman Ranch general manager Jeff Tripician said: "We have been honoured to have our network of 720 family farms grow the best tasting meat for the top chefs in the world.
“This partnership to expand with Chefs’ Warehouse is a natural fit and allows us to offer a wide assortment of prepared natural meats and fresh upper choice and prime natural Angus Beef.”
Niman Ranch claims that all its pork, beef, lamb and prepared products are certified under the Certified Humane programme.
Image: Pieces of beef on the wooden table. Photo: courtesy of Denis Karpenkov via freedigitalphotos.net.