New York Bakery to offer improved Bagel Thins range


UK-based New York Bakery has revived its Bagel Thins range for the Morning Goods category in order to target health-conscious consumers, who intend to reduce the level of carbs from their diets.

The new Bagel Thins four-packs range is made using a new recipe and will be rolled out this month in Original and new Cinnamon and Raisin flavours.

Each product contains fibre and less than 130 calories, making it a lighter breakfast or a snack option.

"The new recipe scored an incredible 69% preference versus a leading competitor brand."

The Bagel Thins range will be available with an extended life of ten days to fit with the busy lifestyles and dining habits of various consumer groups.

New York Bakery marketing head Amy Page said: “2017 is going to be a massive year for New York Bakery and the relaunch of Bagel Thins is just the beginning.  

“Shoppers told us they would buy more bakery items if they were lighter and smaller portions, offering fewer but better carbohydrates, with added benefits such as being a source of fibre.

“We’ve delivered this with a new and improved Bagel Thins recipe that doesn’t compromise on all the taste and versatility of our core range. It’s the perfect lighter bite. That’s why in a recent blind taste test, the new recipe scored an incredible 69% preference versus a leading competitor brand."

The company’s Bagel Thins will be retailed at Asda, Waitrose and Ocado, as well as through Amazon Fresh.

Holding an 80.2% value share of the ambient bagels market, the New York Bakery is delivering sales of more than £59m.