Mistica Foods partners with Kellogg to launch chicken bites breaded with Cheez-It crackers

US-based protein processing company Mistica Foods has partnered with Kellogg to launch ready-to-cook chicken breast bites breaded with Cheez-It original crackers.

To be served as an appetiser, the new chicken bites are now available to customers at Wal-Mart stores across the US and other retailers later this year.

Kellogg Company US Specialty Channel president Wendy Davidson said: “We are very pleased to partner with Mistica Foods and be the first to offer a cracker-breaded chicken product to the marketplace.

“This new product introduction represents an opportunity to expand one of the most beloved brands to a new consumer category.”

With sales of more than $13bn last year, Kellogg is a leading cereal company. 

Founded in 2014, Mistica Foods provides custom menu and supply chain solutions to foodservice and retail channels.