Triscuit to move entire portfolio to Non-GMO Project verified
Mondelez International brand Triscuit has moved its entire product portfolio to be Non-GMO Project verified.
The Non-GMO Project is an independent verifier of non-GMO foods in the US.
Triscuit North America brand manager Kailey Clark said: "The Triscuit brand has evolved throughout its 100-plus-year history by delivering what consumers want, whether that's new flavours; quick, everyday recipe solutions; or now, Non-GMO Project Verified snacking options.
"The Non-GMO Project Verified seal is the gold standard. It is the most trusted label among consumers, and we are proud to offer that level of product transparency to Triscuit customers."
More than 50% of Americans are looking for non-GMO food and beverages, and over 25% are opting foods because they have non-GMO labels. Hence, the company decided to offer Non-GMO Project Verified snack options to cater to consumer preferences.
Non-GMO Project associate director Courtney Pineau said: "We are thrilled Triscuit Crackers has converted its entire portfolio to be made with Non-GMO Project Verified ingredients.
"As an organisation, we believe that consumers have a right to know what is in their food and have access to non-GMO choices."
Triscuit Cracker boxes bearing the Non-GMO Project Verified seal started rolling out to retailers across the US last month.
The transition of the full product line expected to be complete by the end of next month.