Grupo Bimbo launches Little Adventures range in UK


Bimbo Little Adventures, a unit of baker company Grupo Bimbo, has launched a new range of baked family snacks in the UK.

The range of five new products is available in all Asda stores across the country.

Bimbo Little Adventures consists of Hazelnut & Cocoa Pancakes, Chocolate Flavour Mini Bites, Milk Chocolate Choc Chip Buns, Dark Chocolate Choc Chip Buns, and Pain Au Lait.

"With the launch of Bimbo Little Adventures, we’re confident shoppers will acquire new family favourite snacks for children and adults alike.”

Hazelnut & Cocoa Pancakes is based on a Japanese dessert doriyaki, while Chocolate Flavour Mini Bites is inspired by a Spanish snack.

Milk Chocolate Choc Chip Buns, Dark Chocolate Choc Chip Buns and Pain Au Lait are all inspired by French bakery items.

Grupo Bimbo UK marketing director Tim Barkey said: “As the leading bakery company worldwide, operating in many countries across the globe, we are in a strong position to bring the expertise we have developed and flavours we’ve experienced back to the UK.

“Looking at the existing ambient bakery snacks on the shelf, it could seem to be lacking innovation, inspiration and variety. Therefore, with the launch of Bimbo Little Adventures, we’re confident shoppers will acquire new family favourite snacks for children and adults alike.”

Hazelnut & Cocoa Pancakes, Milk Chocolate Choc Chip Buns, Dark Chocolate Choc Chip Buns and Pain Au Lait are available for £1.60 while Chocolate Flavour Mini Bites comes for £1.