Edita signs MoU with Dislog Group in Morocco

Egypt’s snack food maker Edita Food Industries (Edita) has signed a memorandum of understanding (MoU) with Morocco’s fast-moving consumer goods (FMCG) distribution company Dislog Group to form a joint venture (JV) called ‘Edita Food Industries – Morocco’.

The new JV will see the creation of a manufacturing facility in the region that will be supported by Edita’s manufacturing and technical expertise and Dislog’s extensive network.

As per the terms of the agreement, Edita will be the majority owner of the venture with a 51% stake.

Edita noted that the new partnership has enabled the company to expand its footprint in the Moroccan snack food market.

Edita will initially begin commercial operations by exporting its food products in the Moroccan region from next year.

The Egyptian snack maker will then focus on the construction of the manufacturing facility in 2019 with an initial investment of $10m.

Edita manufactures and distributes a range of branded baked snack food products in the North African consumer market.

Edita chairman and managing director Hani Berzi said: “Edita will share values and natural synergies in expertise with Dislog, whether it’s in our approach to business, our respective industry know-how or our growth ambitions.

“Morocco itself is a very attractive market due to its strong domestic demand and significant growth potential in the segments in which we operate.”