Atlantic to distribute Mars products in Croatia

Croatia’s Atlantic Grupa (Atlantic) will be distributing products produced by the US-based confectionary company Mars in the country from next month.

The new contract is expected to generate over HRK100m ($16.2m) this year as additional revenue to the company.

As per the deal, Atlantic will distribute three new product categories that include the Mars chocolate programme, Mars food, and Mars pet care.

Under the Mars chocolate programme, the Croatian company will be distributing brands such as Twix, Mars, Bounty, Snickers, and M&M.

The company will also be supplying Uncle Ben’s parboiled rice under Mars food, as well as Pedigree, Whiskas, and Kitekat as part of Mars pet care.

Since 1991, the Croatian firm has been distributing the Wrigley product assortment before it was taken over by Mars in 2008.

Atlantic Grupa Croatia Strategic Distribution Unit general manager Slaven Romac said: “We are exceptionally proud to announce the conclusion of the new distribution contract.

“This confirms that we were serious about our plans of further expansion and strengthening of Atlantic’s distribution operations, as well as our dedication to very high distribution goals.

“We are especially glad that Mars, as a globally renowned corporation with a vast experience, has recognised Atlantic as a stable, valuable and ambitious partner.”

The new partnership is expected to enhance Mars’ products market share in the region.