Serbia unveils new labels for meat products

The Serbian Ministry of Agriculture and Environmental Protection has revealed a new quality label for the country’s meat producers.

The government has invited local meat producers to apply for the new ‘Serbian Quality – SrpskiKvalitet’ label, which is already being used for eight products manufactured in the country.

Serbia has collaborated with the European Bank for Reconstruction and Development (EBRD) and the Food and Agriculture Organization of the United Nations (FAO) to promote and encourage its meat producers to adopt new industry quality standards

The officials created the label by coordinating with meat processing companies through a project that received funding from Luxembourg.

Serbia's Minister of Agriculture and Environmental Protection Branislav Nedimovic said: “This is an important development for our country’s food industry as a whole, as the national label will assure consumers that what they are buying is made with products from the Republic of Serbia and is of superior quality.

“It will create a premium for quality meat products and help producers tap into new markets.”

For obtaining this stamp, meat processors are required to use Serbian raw materials.

For each product category, the label will require up to three specific properties that differentiate SrpskiKvalitet products from other goods in the market.

The new quality label is expected to raise recognition of Serbian meat products in both domestic and international markets.

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Image: Serbian Minister of Agriculture Branislav Nedimovic said that the new Serbian quality label will help meat producers open new markets. Photo: courtesy of the European Bank for Reconstruction and Development.