Consumers’ Concern over Food Safety Decreases, Says Survey

The food safety behaviour of US consumers has declined with 65% concerned about the quality of the food they eat, a 17% decrease from 2008.

According to Deloitte’s 2010 Consumer Food Safety Survey, 90% of consumers believe food-related recalls are on the rise.

The report said about 75% feel that food manufacturers and food companies should communicate product recall information, while 73% put the responsibility on the Food and Drug Administration, followed by 53% on retailers and 51% on the media.

Nearly 51% of respondents believe country of origin labels help to determine their product purchase.

The survey found that 53% of consumers frequently or always read the list of ingredients on an unfamiliar packaged item, up from 50% in 2008.