Awareness and concerns around obesity and other lifestyle-related diseases has made consumers of today very health conscious. As a result, consumers worldwide typically aspire to make healthy choices when buying food / drinks for consumption.

However, recent research from GlobalData (2016 Q4) indicates that when it comes to deciding what products to snack on, more consumers around the world stated flavour / taste as being an important factor than health / nutrition (87% vs. 79% of consumers globally).

With conflicting reports in the media about food villains and better-for-you foods, many consumers are probably left confused as to what products are ‘right’ for them, leading them to fall back on the comfort of tasty flavours which satisfy the palette, especially when consuming snacking products that may often be indulgent treats.

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