WHA to form JV with Chinese dairy products company Nouriz

Infant formula products manufacturer Wattle Health Australia (WHA) has partnered with Chinese nutritional dairy company Nouriz (Shanghai) Fine Food to meet the demand for Australian milk-based products in China.

Under the agreement, the companies will form an equally split joint venture (JV) in Australia.

The proposed JV will produce and sell certified Australian organic nutritional dairy products in China.

Nouriz, which is backed by China Animal Husbandry Group (CAHG), is involved in the distribution of nutritional products such as infant formula through online and offline channels.

WHA executive chairman Lazarus Karasavvidis said, “With this agreement, we have secured an exceptional and experienced partner to market and distribute in China a range of certified organic premium milk powder products.

“Nouriz has a strong on the ground presence and deep experience in selling premium dairy products in the China market.

“With the Corio Bay spray drying facility on track for completion in the first half of 2020, the new JV will have access to a range of high-quality organic powders for sale into the China market.”

The JV company will be sourcing the organic nutritional products from Corio Bay Dairy Group (CBDG), a joint venture of WHA, Organic Dairy Farmers of Australia and Niche Dairy.

The partners will focus on identifying opportunities for selling the products manufactured by CBDG, including certified Australian organic milk powder.

Using their respective expertise, the companies will be executing sales and marketing strategies for a new joint brand in China.

Nouriz (Shanghai) Fine Food chairman Liu Ning said: “China recognises Australia as a country that has very good farming land with a history of exporting high-quality dairy products. China consumers also consider dairy products from Australia to be premium due to the quality systems from farm to market.

“Nouriz are excited to be collaborating with Wattle Health and Corio Bay Dairy to develop a range of premium organic consumer products from Australian organic milk for Chinese consumers.”