Vivera to launch 100% plant-based steak in UK

Dutch vegetarian meal component producer Vivera is all set to launch 100% plant-based steak in the UK.

Vivera’s plant-based steak will be available at UK supermarket chain Tesco from 21 May and will be available in more than 400 stores. The Dutch firm is said to have already begun the production of its plant-based steak products and aims to produce several million pieces this year.

Vivera commercial manager Gert Jan Gombert said: “A large group of vegetarians, vegans and flexitarians has been very interested in such a product for years. With the breakthrough of its market introduction and large-scale production, a large group of consumers can enjoy this very tasty plant-based product.

“The smell, taste and bite can hardly be distinguished from real steak and we are convinced that this product will meet a large need of consumers. It is very important that we eat less meat, both for our own health, animal welfare and for our planet. Innovative and high-quality plant-based products can make a significant contribution here.”

From next month, the company will launch its product in the Netherlands. In the second half of this year, Vivera plans to sell its steak in other European countries, including Germany, France, and Italy.

The steak is claimed to be produced using plant-based ingredients such as wheat and soy to meet the growing demand for healthy and high-quality meat replacements.

Established in 1990, Vivera is one of the first companies in Western Europe to introduce meat alternatives. Vivera’s current product portfolio includes more 40 different meat alternatives.