Symrise unveils new Creative Center for taste solutions in Egypt

German fragrances and flavourings manufacturer Symrise has opened its new Creative Center in Egypt for food and beverage taste solutions.

The new facility features application laboratories which will develop flavourings for confectionery, dairy, culinary snacks and drinks products.

Symrise EAME Flavour president Dirk Bennwitz said: “By investing in the new Creative Center, our strong team of food technologists and flavourists can make a significant contribution to the growth in the region in the future.

“We are convinced of the strategy because our location in Cairo offers us proximity to customers and markets in Africa and the Middle East. In the future, we will be able to better serve demand in the region and optimally align our business with our customers, thus contributing to the company’s growth.”

The company also said that its new facility has been designed and built in accordance with global development and technology standards.

The laboratories are equipped with advanced technologies. These will be used by the company’s employees for creating individualised product solutions and applications that meet the demands of their customers.

Symrise Egypt managing director Ibrahim Wagdy said: “We use a wide range of manufacturing technologies in Egypt to supply all of Africa and the Middle East.

“We are now expanding these capacities with our modernised site thereby increasing the attractiveness for our customers in the region.”

Symrise considers Egypt an important market due to its strategic location. Operating in Egypt will help the company to engage with customers in both Africa and the Middle East.