SweeGen expands portfolio with Bestevia Taste Solutions

US-based sweetener company SweeGen has expanded its portfolio with the launch of its advanced stevia-based sugar reduction platform, Bestevia Taste Solutions.

Claimed to be nature-based, non-GMO and label-friendly, SweeGen’s new solution is claimed to save time and expenses for the product manufacturers during their development cycle.

SweeGen product development senior vice-president Shari Mahon said: “Our clients are faced with challenges in formulating reduced-sugar products without compromising taste.

“SweeGen has the product development expertise and creative building blocks to provide solutions. We are excited to introduce our Bestevia Taste Solutions which offers the sweet taste experience consumers prefer.”

Earlier, the company built a non-GMO stevia platform. With the introduction of Bestevia Taste Solutions, the firm entered nutrition, confectionery, dairy and beverage sectors.

Additionally, the company said that the expansion of its portfolio and services has enabled its clients to offer a full-taste experience for sugar-reduced food and beverages.

Mahon further added: “This platform enables my team and our clients to work together even closer. It is built on a strong stevia foundation, and is enhanced with our creative building blocks to provide a custom blended solution that delivers best-tasting products.”

Earlier this month, The Singapore Food Agency (SFA) approved SweeGen’s ‘non-GMO Reb M Stevia Leaf Sweetener’ and added it to the list of permitted food additives.

Non-caloric sweetener producer SweeGen claimed that its product will enable food and beverage manufacturers to reduce the sugar content in their products without sacrificing taste.